If you are not using Pinterest to promote your indie studio, you need to start now. It just so happens that this week is one of the best times to start using Pinterest, as the popular social media behemoth announced their new and improved Pinterest Analytics tool – a new way to better understand how your fans interact with your content. Below is what you need to know about the new tool.
To start, you need to have a Pinterest business account, and once you do, you will have access to a wealth of information that will allow you to share and create the best content for your Pinterest followers. Of course, you are able to see how many impressions and views your profile gets daily and monthly, but the real meaty information is near the bottom of the main page of your analytics dashboard.
Near the bottom, you are able to see which pins performed the best in the last 30 days. From clicks to likes to repins and more, this new information will give you the insight you need into knowing what types of pins perform best.
One of the most exciting new features of the tool is that you are able to see what types of interests your followers are into. We’ve mentioned in the past that learning about your follower’s interests outside of gaming is vital, as it will allow you to create a ‘content game plan’ to ensure that you are sharing the most relevant content for your audience. It’s important knowledge to have, and the new analytics tool makes it happen.
Another feature that is just as impressive is Pinterest’s new recommendation system. Essentially, this new feature will provide you with advice on how to increase repins, impressions, and clicks so you can fine-tune your sharing strategy in an effort to reach more people. It’s a fantastic way to adjust your Pinterest strategy and see what is working and what simply is not.
It’s an awesome (and much-needed) overhaul of Pinterest’s analytics tool that you need to be using right away. From letting you know details of your average audience on Pinterest to learning about where your audience is from and which devices they are using, Pinterest’s new tool is an easy to invaluable way to craft a strong social media gameplan for your indie studio.
Have any questions about Pinterest’s overhauled analytics tool? Ask away in the comments below!