We talk a lot about the things that you should do to market your indie studio here at Game Academy. Yet, we never really focus on the things you should not do. That is exactly what Tim Soulo takes a gander at in his biggest Twitter mistakes you can make post. He provides nine very mistakes that ordinary people like you and I make when trying to market our brands. Below are a few of the mistakes that you are susceptible to as an indie developer.
Real quick: if you have the time I urge you to read Soulo’s article in full. It’s full of awesome, additional information you can apply to your indie studio – so give it a read!
Using Twitter to brag from the get-go
I cannot give you an accurate number regarding how many Tweets are sent per second; but let me tell you, it’s a lot. It’s difficult to stand out on Twitter, so you have to play your cards right at all times. Yet too often, people go the route of bragging about their products/brand hoping that maybe somebody will take notice and become a customer. I have seen it personally, and these brands go nowhere fast.
The old saying, “there is always someone better than you,” certainly pertains to Twitter. If you brag about selling a few thousand copies of your indie game, chances are there is another indie developer that bragged to his/her established audience (more on that keyword in a moment) that they crossed the 100,000 downloads milestone for one of their games. You’re just wasting your breath.
Unless you brag to an established audience. We are not saying there is anything wrong with bragging about your success – far from it. But if you think you can establish a fan base by gloating about how great your indie studio is, prepare for disappointment. It is vital that you build and establish an audience first before you try to use bragging rights to your advantage later. This means engaging with your audience by delivering quality content daily and giving them a reason to keep following you.
Failing to use visual content
You used to be able to get away with not posting visual content on Twitter: not anymore. Users are taking advantage of images, videos, GIFs, infographics, and other types of visual content to spread the word about their brand. Text-only posts do not cut it anymore. If you want to stand out and be competitive with your marketing, visual content is absolutely mandatory. Without it, your indie studio is going to get lost in the shuffle.
Ignoring your audience
I follow dozens of people trying to market their brands on Twitter, and I am amazed by how some of them seem to think that it is acceptable to completely ignore their audience. Some of them post the same type of message daily, and by the off chance someone sends them a Tweet, they never respond to it! If you have an audience that is trying to engage with you – even if the audience consists of only a few people – you need to engage with them every chance you get. I understand that it can be difficult to engage with everyone if you have a large network, but you need to make it a habit to engage with your followers daily. Ignoring them (this includes sharing content that isn’t pleasing to your target audience) will only drive them away, so avoid it.
Twitter can be a powerful tool, but you need to know how to wield it properly. For more useful information, check out Tim Soulo’s full post below!