Many are debating on whether or not Steam Greenlight is going to be on its way out sooner rather than later. All signs point to yes at the moment, but that doesn’t mean getting your game ‘greenlit’ on Steam Greenlight isn’t worth pursuing. The following are a few tips to help you to increase the odds of your game getting greenlight by the Steam Greenlight community, and most importantly? Increasing the awareness and future sales of your indie game.
Uses images within the description
Not enough indie developers are inserting images into their page’s description. The description of your game is one of the biggest selling points of your indie game, so what better way to keep visitor’s attention than by inserting images into the description itself? It’s easy to do this as well. Simply add the line ‘[img]image url[/img] into your game’s description, and there you have it: images will magically appear in your game’s description. The best part of all? The images will automatically rescale to fit inside the width of the description window, so you don’t have to do any further tinkering with it! It’s a great way to split up the lines of text to keep reader’s interest, so use it to your benefit.
Your first paragraph is vital
In journalism, you learn about the importance of placing your most important story ‘above the fold’ of a newspaper. Whenever someone picks up the newspaper, they automatically see a headline that (hopefully) grabs their attention, an image that will persuade them to read more, and the first paragraph of text that introduces the day’s top story. The information that can grab a reader and persuade them to continue reading uses a method called ‘the inverted pyramid,’ where a journalist formats his/her article in a way that the most important information appears at the beginning of the article, and as the article progresses, the least important information is discussed.
So what does this mean for you? You need to write the most important information (the selling point of the game) in the first paragraph of the description. It’s vital that you do this, as it could mean the difference between a reader being completely sold on the idea of your game and passing over it and looking at another game on Steam Greenlight. Grab their attention and their imagination. This is where you truly sell your game, and force them to have to read further and look at the screenshots of your game.
Your avatar is important
In the same way that your icon on the App Store or Google Play is vital to people clicking on your game, so too is it important in Steam Greenlight. You may want to consider using a GIF image for your avatar (although this may turn off a few people). Nevertheless, it will definitely get the attention of those browsing Steam Greenlight. To make a GIF image easily via a YouTube clip, you can’t go wrong with Giffffr.
Release a demo on your site, link it to Steam Greenlight
When releasing a demo on your personal/studio website (and as has been stated many times, you need a website), mention the demo on your Steam Greenlight page. Ensure that everyone has an opportunity to play your demo, and if the demo is awesome (and if you follow the demo post from this week, it should be)? You are going to have a ton of new people greenlighting your game and ready to play it.
Again, Steam Greenlight may be on its way out, but that doesn’t mean you cannot use it to your advantage in the meantime. Follow these tips above, and hopefully you will gain a new following down the road. For those of you that have used Steam Greenlight in the past, care to share your tips for success? Let us know below!