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23 Oct 2014

Researching How Other Indie Studios are Marketing on Facebook

If you have found that other indie developers are killing it with their marketing on Facebook, then you need to do something about that! Do your part to figure out how they are getting so many followers, so much engagement, and continue to roll the traffic into their Page by researching the indie developers and learning the secret of their success. Doing this is easier said than done of course, but luckily, Social Media Examiner offers a few quick tips on researching your competition on Facebook. Here’s a few things you need to know.

Use Pages to Watch

Facebook rolled out its Pages to Watch tool earlier this year, and it’s the first place you should start when researching your competition. We mentioned the awesomeness of Pages to Watch this summer, so to learn everything you need to know about tracking your competition on Facebook, read the linked post.

Follow your competition without ever ‘Liking’ them

Wish you could research your competition without Liking them in the first place? Now you can by creating a Facebook Interest List! Go to the interests page on Facebook, then select ‘Add Interests.’ Select ‘Create List,’ then search for the Pages you wish to add to your list. Name your list (be sure to select ‘Only Me’ beneath the ‘Who Can See This List’ option so no one will suspect you’re watching them). After that, you can click on this list to see the types of posts that are being posted by your competition, see what they have in common, and alter your social media game plan accordingly!

Tying it all together with free reports

Social Media Examiner suggests taking advantage of free reports that will look at how your competition operates on Facebook and other social media platforms such as Twitter, Google+, etc. via the tool Simply Measured.

For now, we’re just focusing on Facebook. Click the link above, type the Pages you want Simple Measured to analyze (up to 10). You will be asked to post about Simply Measured to get the free reports, but after that? You will be emailed the report that compares two weeks of data between your Page and your competition. Thus, you can see exactly why some Pages are successful, what you need to do to be successful, and so on.

With these three methods of research, you’re bound to find new information that will tell you what you are doing correctly to promote your indie games via Facebook and what you need to do to improve your game plan. Powerful methods that won’t take much of your time, they’re all worth using.

Have any questions about researching your competition on Facebook? Let us know in the comments below!

Source: Social Media Examiner

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