The popular trivia app known as QuizUp has reached over 20 million users. Upon hitting this incredible milestone the app had a global expansion which included adding five new languages with additional geo-specific content to compliment each dialect.
The new expansion is a huge step for the Icelandic studio Plain Vanilla Games. Since the app’s initial release in 2013 English has been the sole language. They’ve only recently started to add support for German, French, Portuguese, and Spanish. The new growth among international users has significantly contributed to the increase in mobile users.
QuizUp Goes Global
The new expansion will feature special region and language categorized question topics for non-English speakers. They’ve created a massive amount of fresh content in QuizUp for each particular local audience.
There’s been an additional 350 topics added over the past several months with only 150 topics for global users. Plain Vanilla Games is planning on changing this and making the trivia app a game that people from all over the world can enjoy playing.
The recent platform launch of the game on Android has also contributed to the boost in mobile users since it features a higher number of international users than the iOS platform. QuizUp is available on the iPad too.
Over the past two months the expansion has bolstered international sign-ups. They now outnumber the U.S. two-to-one. According to the latest statistics 335.5 million games were played by global users in comparison to the 216 million in the U.S.
Russian, Turkish, Japanese, Korean and Chinese are the five new languages that Plain Vanilla Games’ development team is planning on adding to QuizUp within the next couple of months.
The studio has raised $27 million dollars in funding from Sequoia Capital with the assistance of investors from Tencent, BOLDstart Ventures, IDG Ventures, Greycroft Partners, MESA+, and CrunchFund.