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19 Nov 2014

No-Nonsense Indie Game Marketing Tips

Every now and then, we enjoy providing a few indie game marketing tips just for the heck of it. No theme, no focus on a particular platform: just pure, unfiltered tips worth talking about. Today is no exception, and for those that are new to learning how to market your brand properly, this post is for you. So let’s get to it!


Include links in your visual content

We’ve talked about the importance of sharing visual content before, and we’ve also mentioned the best tools for creating visual content as well. Before you finish that visual and post it to your favorite social media platform, consider including a link in the image. You can link anything that’s important (and related) to the content. For example, if you are announcing a new update for your indie game, provide a link to the store page. If you want to announce that you have a new indie game on the horizon, link to the game’s page on your indie studio’s website. It’s a simple touch, but effective all the same.


Post your content multiple times per day on social media

Why? If you think about it really carefully, you can probably figure it out for yourself, but I’ll tell you anyway: so you can hit multiple time zones. Really, that’s the best reason for doing this. You’ll also reach people that have different social media habits. Some people check their social media feeds in the morning, others in the afternoon, etc. It’s just a great way to get as many eyes on your updates as possible.

This can be time consuming, so use a tool like Buffer to schedule multiple posts per day. You could even do this the night before, and by doing this, you can be assured that variations of your posts will be going live across multiple social networks at the times you schedule every day. It’ll save you the hassle of scrambling to write a new variation on the fly (and will ensure you never miss an update), so give it a shot!


Know what your audience wants

Finally, know your audience. We say this a lot here at Game Academy, but it’s the truth. You need to know exactly what your audience wants and give it to them. Giving your audience the wrong content is one of the worse things you can do, too. Think about it: if you give your audience content they don’t respond to, they’re first reaction is to just tune out and look somewhere else.

But if you’re giving your audience the content they want? They’re going to stick around and become fans of your brand. It’s as simple as that.

Have any questions about these marketing tips? Do you have any of your own? Let us know in the comments below!

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