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6 Oct 2014

Motivational Monday: Have Goals About Your Indie Studio? Be Specific About Them.

We all have goals in life. Whether we want to lose weight or just be a little more pleasant to be around – no matter how big or small they may seem to us – there are things we want to achieve. It’s almost a given, isn’t it? You can almost bet that the next person you meet has a certain goal they hope to fulfill one day.

But not everyone achieves their goal(s): in fact, I’d bet that most don’t. Why is that?

A study found in PLOS One discovered that depressed people have problems visualizing their goals. They see their goals abstractly, meaning they feel as if there is no way they are going to be able to make it realized. Thus, they have no reason to be motivated to fulfill it because to them, what’s the point?

An article at The Emotion Machine brings up a great point: our goals must be specific rather than abstract – no matter how difficult they may seem.

The same goes for your indie studio. You have goals about what you want to achieve at your indie studio. The most common goals involve growth, earning more income, developing more well-received games, etc. Every indie developer has variants of these goals, but the difference between these indie developers and those that actually meet and even exceed their goals?

They have a specific idea how they are going to achieve those goals.

Let’s look at the previous paragraph for a second. Those goals are essentially universally goals every indie developer has, but they’re abstract. Read this line again to yourself:

“The most common goals involve growth, earning more income, developing more well-received games.”

In other words, most indie developers say to themselves, “I want to grow more, earn more income, developer better games.”

Those are great goals to have, but they’re abstract. As stated, the difference between indie developers that meet and exceed their goals and those that do not is merely a matter of how they frame their goals. How are you going to achieve those goals?

Instead of telling yourself you want to grow your indie studio, come up with a plan for how you want to grow your indie studio. What is growth to you? Is it bringing on more help? Getting a bigger fanbase? Developing more games? Be specific.

You want to earn more of an income? Great. How much do you want to raise your income from last year (or how much do you want to hit this year if it’s your first year). Find the answer, then create a game plan for meeting that goal.

We’ve all heard the old saying, “you won’t get anywhere without a plan,” (or a variant of the saying). The same applies with your indie studio. A goal is great, but a goal that’s actually reachable is one that is laid out and detailed. It’s like reading a map telling you how to get from one part of the United States to another. If you wanted to get from New York City to Los Angeles, but your map only had the two cities listed and nothing more, you would have no idea how to get there. But if the roads, the highways, the interstates, etc. magically appeared, then you could find a route to drive there.

It’s the same with goals: a goal without a plan is a goal that isn’t going to be met anytime soon. Create a plan along with your goal, and you will find it will be easier and more feasible to meet and exceed the goals of your indie studio.

Source: The Emotion Machine

                PLOS One

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