Are you thinking about developing an educational game? You should be. The desire for educational games that are playable and, let’s be honest – don’t suck like (most) typical ‘edutainment’ games – is stronger than ever. Moreover, because children are using smart devices earlier than ever, now is the time to reach parents and develop educational indie games their children are going to enjoy.
But what is the best method for monetizing these types of games? It’s a question we’re answering today. Here are a few ways you can monetize your excellent educational indie games without turning off the parents.
Ensure the base game is free
Most parents are price-conscious, and if they have no idea if your educational game is going to be worth purchasing for their children – even if it’s priced as low as 99 cents – they’re probably not going to buy it. Thus, you need to make certain that the base game is always free. From there, you can offer in-app purchases (IAPs) that will allow the child to enjoy new levels, challenges, and even an entirely new type of game if you choose.
Continuously add new content
It’s important to treat your educational game as a platform. Continue releasing new content on a regular basis. Besides, children can get bored pretty quickly, and if you can keep them interested with new IAPs (and price them reasonably), parents are going to be more inclined to purchase them if the child is having a great time. Think about it this way: if a child really wants to purchase one of your IAPs (and if it’s enticing, they will), the parents is usually going to cave in and purchase the IAP if it makes the child happy. The child wins, the parents wins, you win – everybody wins!
Think about bundling
Consider selling bundles of games/activities, then charge them a discounted rate. This will urge them to purchase more content than they normally would have (and pay more for content than if they were purchasing your IAPs separately), but because they are getting such a substantial amount of content for a lower-than-average rate, they will be more enticed to buy the content.
If you want to think even more outside the box, also consider allowing parents to choose the content they want to bundle and sell it to them at an affordable rate. It’s a great way to get a lot more buyers, you’re helping the parent out by giving them quality content at a lower rate, and most importantly? The child is happy with all the extra content they have to play with!
There is a lot more to say about educational indie games, so expect more educational-related content soon. For now, if you have any questions, comments, or tips about monetizing educational games, let us know in the comments below!