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31 Oct 2014

How Livestreaming the Game Development Process Can Help With Marketing

Yesterday, I wrote a post discussing how Twitch has made easier than ever to stream the game development process via their game development category. If you have ever been interesting in streaming the development of your indie games, now is the time to get in on the action. We’ve discussed the benefits of streaming game development before, but did you know that it can also help with marketing? It’s true. Below are a few ways that streaming the development of your future indie games can help elevate your marketing gameplan.

The obvious reason: you reach a new channel of potential players

You would be surprised how interested people are in how game development works. Loads of people watch indie games be developed all the time, and because you can now do this via Twitch (and because people can easily find game development footage in Twitch thanks to their new game development category), you are going to reach more people than before. It’s a great way to market your indie game in a unique way – just be sure to detail where players can go to learn more about your indie game, your past indie games, and your studio in the Twitch description field.

It can build anticipation

Because you are putting the development of your indie game out there for people to see well before the launch date, you have the potential to build anticipation for the game. Especially if people are finding your content and sharing it with others (and you should encourage them to do this via your marketing on social media and the like), you may find that your indie game becomes hotly anticipated before it launches and hits store shelves. Getting lots of buzz about your indie game is one of the hardest things to do, and livestreaming the development of your indie game on Twitch could be one of the best ways to accomplish this.

Makes your indie studio look honest

If you peel back the curtain and reveal the inner-workings of your indie studio, then people are going to look at your indie studio in a new way. As we’ve said many times, people are much more willing to support a brand if it feels like an actual person is behind the brand. While you can accomplish this via social media (and you should be), livestreaming the game development process may give some people a feeling that you trust them to know how you develop your games. It seems a little far-fetched, but it’s not: people love seeing behind the scenes, and they feel closer to the brand when they get to take a peek behind how games are made.

Give them the ability to see this for themselves, and you may win over some new fans in the process.

Do you have any questions/comments about livestreaming the game development process? Let us know in the comments below!

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