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21 Jan 2015

Indie Game Marketing: Using Facebook Groups To Network

If you have been using Facebook regularly, then you have probably noticed a section on your home feed that showcases suggested Facebook Groups for you to join. A few months ago, we wrote a post detailing how to use Facebook Groups to improve your indie studio – definitely worth a read if you want to find a new method for getting feedback on your brand. It’s also a great method for networking with other likeminded people as well – including other indie developers! Luckily, the fantastic resource Social Media Examiner has provided an awesome insight into using Facebook Groups to network with other professionals (well worth a read) to provide a better understanding as to how Facebook Groups works and how you can use them to your benefit. Let’s take a look at a few great pointers.

Finding groups

As stated, you can find Facebook Groups via the groups suggested by Facebook on your home feed. If you want to find them yourself, select ‘Find New Groups’ under ‘Groups’ section on your home feed. Alternatively, search for a keyword (e.g. indie developers) in the Graph Search (the search field at the top of the home feed), select ‘See more results for [keyword],’ then select ‘Groups’ in the results tab. This will display only groups that match your keyword.

Going forward

From there, join between 1-5 Facebook Groups tailored to indie development and communicate with each group a few times per week. Ask questions, provide insightful comments on particular topics, and engage with members to show everyone you know what you’re talking about (and to also show group members that you are a source for solid information). Personally, I think both Facebook Groups and LinkedIn Groups are two of the best ways to find new peers to network with – and is a solid way to expand your brand even further.

A shorter post today, but it’s important information that can help you to network better than ever. Do you have any questions or comments regarding using Facebook Groups? Perhaps you have questions/comments about networking with your peers? Whatever the case may be, let us know in the comments below!

Source: Social Media Examiner

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