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22 Jan 2015

Indie Game Marketing: It’s Time To Start Using Tumblr

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You’ve been on the Internet, so you’ve heard of Tumblr: the microblogging platform that is stealing the 16-34 year old demographic. We’ve mentioned before about how young people are leaving Facebook and opting to use other visual-heavy social networks such as Pinterest and Instagram, but we haven’t discussed Tumblr. With 2015 being the year of ‘mandatory visual content’ (I know we already sound like a broken record by repeating this, but it’s true), that changes starting today.

Your indie studio needs a presence on Tumblr – it’s as simple as that. Don’t take my word for it though: below is all the proof that you need that 2015 is the year in which it’s time to embrace Tumblr!

The perfect demographic

Is there such a thing as a perfect demographic? I’m not certain, but Tumblr users belong to one of the best demographics out there. As stated earlier, most of Tumblr’s active users are 16-34 years old, but that’s not all. According to Adweek, the median household income of Tumblr users are around $80,075: much higher than the median income of every other social network except LinkedIn (though it’s barely less). The majority of these users have disposable income, and guess what? Tumblr users are much more likely to make online purchases; and they are more likely to make more expensive purchases than even referrals from Facebook!

Not just for visuals

Make no mistake: Tumblr is a full-fledged blogging platform. Certainly, some of the most popular posts on the microblogging platform are GIFs, videos, and images, but that doesn’t mean users ignore blog posts either. The beauty of Tumblr is you can make your Tumblr page whatever you want it to be! It’s one of the most open and flexible social networks out there, so use it to your advantage!

Mobile dev? Sponsor your game.

It should come as no surprise that a huge portion of Tumblr users browse the social network using their device’s official Tumblr app. Since Tumblr now allows users to sponsor their app, this is a great way to get new installs on the fly. Simply create a blog post with details of the game, opt to sponsor the app (in actuality, you are only sponsoring the post), and if the post is popular enough, users will be able to like and re-share your post on their own Tumblr site, increasing the chances of the sponsored post going viral and ultimately increasing the chances of more installs of your indie game.

To say Tumblr is the next best thing would be slighting Tumblr: it’s already been the next best thing for a while. Even so, it’s going to blow up in 2015 like never before, and it’s time to be there on the ground floor before everyone else has the bright idea. We will be back tomorrow to detail how to properly market on Tumblr, but until then, start browsing and get acquainted with this awesome social network!

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