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17 Dec 2014

Indie Game Marketing: Improving Social Media Presence

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Are you finding that your followers are not interacting with your social media pages as often as you would life? Then you need to do something about it! It’s possible that your social media presence is not quite as strong as it needs to be, and you need to know the best practices for tweaking it to your advantage. Take a look at our tips below, and ensure your indie studio’s social media presence is strong and working for you!


Share content from other blogs

You don’t have to constantly keep creating new content to share with your audience. Sometimes, the best approach is to share the blog content from other indie developers. Not only will you be giving them much-appreciated exposure, but you will be providing your audience with interesting content that will keep them around and interesting in your brand. You want to ensure that you become a destination for interesting content on all social media platforms, so share regularly.

If you are not sharing your content from your own blog, start today. Moreover, feel free to share content already shared with your audience once again, telling them that you are resharing the content in case they missed it the first time around.


Talking back

We’ve mentioned this tip before, and we’re mentioning it once more: if you want to get the most out of social media, you need to encourage your audience to talk to you. Ask questions, ask for opinions, and entice the audience to simply share with you! One of the best ways to do this is by mentioning new gaming news and asking your audience to give their thoughts on the matter. For example, since the year is winding down, asking your audience to share their favorite games of 2014 would be an appropriate question that would be met with tons of responses.


Make them active

Your audience needs to be interacting with you regularly. The best approach is by giving them ‘call to actions,’ such as enticing them to enter one of your contests or share certain content. You want your audience to ‘work for you,’ without actually knowing they are helping you. Give out prizes to those that share your content, ask your audience to share their original content with you and post your favorites on your social media page, such as a photo captioning contest. There are many ways to get your audience to be active on your social media pages, so be creative and find new ways to make them active.


Source: Social Media Examiner

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