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1 Oct 2014

Indie Game Marketing: Improving Engagement On Twitter

If you want to use Twitter to engage with your fanbase, then you need to know the proper way to boost your engagement. We’ve discussed getting your tweets noticed and have even went in-depth regarding how to use hashtags to engage with your followers, and I urge you to read these tips. But for today? We’re focusing on improving your engagement on one of the world’s most popular social networking platforms. Here’s what you need to know:

Tweak your bio

Social Media Examiner suggests fine-tuning your Twitter bio before you do anything else. Why? Because your bio is the first thing your followers see – even before reading your tweets! Thus, SME suggests including the following info into your bio:

  • Occupation.
  • Types of updates you will be sharing (e.g. updates on [Insert indie studio name]’s games!).
  • Hobbies – put something legitimate and not cheesy (e.g. ‘crunchy peanut butter lover!’ I actually saw that on someone’s bio one time. It isn’t cute, it’s lame.).

As you can see, your bio is basically your calling card. Provide proper information so people will know what they’re getting into before they begin following you.

Be a human

People flock to Twitter for human interaction. They won’t interact with someone that tweets like a robot. Robots may be cool, but when it comes to conversation, they leave a lot to be desired.

We’ve mentioned this many times here at Game Academy, but you need to just be yourself. There’s value in that. Even if you think you’re boring and have nothing important to say, you do. You develop indie games! People want to know about that, so let them know!

If you have trouble writing tweets that sound human, do what I do when I write dialogue: read what you’ve written out loud and see if it sounds natural. Does it sound too robotic? Change it up until it sounds like something you would say to your closest friends.

Don’t be lax in tweets

Have you ever come across Twitter accounts that have spurts of activity followed by weeks of no activity? Unless they are a person/brand that attracts followers due to their offline influence (i.e. celebrities), they’re not going to have a lot of followers. People like us don’t have the luxury of being well-known to the world, so to get more followers (which will ultimately lead to more fans of your brand), we have to work extra hard to get people to notice us.

And that’s why tweeting consistently is so important.

But you need to always have something interesting to say. And again, you do: you’re an indie developer, after all.

Tweet a few times a day to start (about 3-5 times per day). Discover something interesting to say but you’ve already tweeted a little too much? Use a tool like TweetDeck to schedule your tweets for a future time. If you really wanted to, you could sit down and plan a whole week’s worth of tweets in a few hours or less!

As you can see, improving your engagement on Twitter is mostly common sense. Even so, navigating the Twitter waters can be intimidating, so it’s nice to have a reminder now and again.

Have any tips/tricks about improving Twitter engagement? Let us know in the comments below!

Source: Social Media Examiner

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