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19 Dec 2014

Indie Game Marketing: Improve Your Twitter Profile

If you haven’t updated your brand’s Twitter profile in a long time, then it’s time to do something about it. Especially since so many people now browse Twitter via their mobile device, you need to ensure that everyone is able to easily view your Twitter profile whether they are looking at it on their home computer or smartphone. How do you do this? Thanks to the awesome resource Social Media Examiner, there are a few ways, so check out these cool tips below.


One, universal look

Is your indie studio’s logo on your Twitter profile? If it isn’t, then change it (do this for other social media profiles as well). Moreover, it’s also important for the color scheme of your Twitter profile to be similar to your logo as well. Not only is this eye-catching, but it allows visitors to know that they are in fact on your indie studio’s Twitter profile.

Quick tip: To ensure your visitors know they are absolutely visiting the Twitter profile associated with your indie studio, verify your Twitter profile.


Mobile-friendly header and profile image

When users view your Twitter profile on their mobile device, they may have a difficult time viewing your header and profile image if it isn’t optimized properly. Fix this by ensuring that your header image is 1500×1500 pixels and your profile image is 400×400 pixels. But don’t stop there.

Your profile image needs to the logo of your indie studio (or if you are a lone indie developer, a face picture will suffice). With the header image, you get to be a little more creative. Consider including a call-to-action or slogan written in large text, or include a screenshot of your upcoming indie game. Change this as often as you wish, tweak it here and there, and make the header image work for your indie studio.


SEO-fueled bio

Finally, you probably need to tweak your bio. Describe your indie studio in a few words (after all, you only have 160 characters to use) by describing what makes it so unique. Next, include hashtags and certain keywords in the bio. This will ensure that when users search for a particular word or hashtag, your indie studio’s profile will appear in their search results. Feel free to tweak this and refine it whenever you wish too, and make it work for you.

Do you have any questions or comments about tweaking your Twitter profile? Let us know in the comments below!

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