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14 Oct 2014

Indie Game Marketing: Get Email Leads via Contests

If you want to reach your followers more than ever and get them to purchase your indie games consistently, then one of the best tips is to create email campaigns to promote your brand. We wrote an entire article over the topic over the summer (linked above), but how do you get those email addresses in the first place? One of the best ways is through contests (i.e. providing value to your followers in exchange for useful information), and it’s the topic of today’s post.

Use the following tips below to create contests people will actually want to participate in, and grow your database so you can conduct awesome email campaigns that will turn your followers into regular customers!

Ensure winning is a possibility

Social Media Examiner makes a great point about creating a contest. If you are finding that a lot of people are not entering the contest (i.e. you’re not getting as many email addresses as you prefer), it could be most people don’t think they have a real shot at winning in the first place. Yet, if you remind them that they do indeed have a real shot at winning, then you will find that many more people will enter the contest than before.

The best way to do this is by including multiple prizes instead of one grand prize. The more prizes you offer, the better the chances your followers have to win, and the more people will enter the contest.

State your indie studio will judge all entries

One of the worst types of contests you can have is, ‘the entry with the most Likes wins.’ Think about it: the best entry isn’t necessarily going to win. Rather, the entrant with the biggest social network is going to win, and the worst part? Nearly every entrant is going to have a large social network of people following them. This segregates almost everyone else from even wanting to enter the contest in the first place. Thus, you need to state that your indie studio will judge every entry.

This means every entrant is on the same playing field. The entrant with 1,000 friends and an entrant with only 10 friends all have an equal chance of winning, meaning your followers will be more likely to enter the contest.

On the other hand…

If you do indeed want ‘the people’ to vote for their favorite entrant, there’s a way you can do this while collecting more emails than ever! Social Media Examiner has another great tip for rewarding voters with prizes. Inform the voters that in order to vote on their favorite entrant, they must first give you their email address, and if they vote often? They could win a prize as well for being the most active voter. People aren’t going to vote because they want to be nice (unless they know the entrant): if there’s something in it for them, they’ll vote!

How do you collect the leads?

It’s a good question: and we may go more in-depth into describing different ways to collect email leads later on. For now, a perfect place to start is with ShortStack. With the ability to create free campaigns that will force your followers to fill out their email address before entering your contests, you will be able to grow your email database easily in no time.

Remember: the trick to getting email addresses for email campaigns is to offer incentive to your followers. Give them a reason to give you their email address, and most gladly will.

Source: Social Media Examiner

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