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12 Jan 2015

Indie Game Marketing: Best Practices For Making Facebook Ads Work For You

If I could name one change that is going to dominate how you market your indie studio in 2015, it would be that you will absolutely be using paid Facebook ads for most of the year. Organic reach is practically dead on Facebook. If you want to market your indie studio and ensure it is getting proper reach, you are going to have to pay for ads going forward. It’s certainly a bummer, but that’s the way it is for now.

Luckily, Jason How over at Jsocial has provided a few awesome tips from a handful of experts detailing how to improve how you use Facebook ads for the best results possible. Let’s take a look at a few of them (and please, read the entire post afterward – it’s chock full of great advice).


Test your ads

Because Facebook ads are mandatory in 2015, you need to be conducting small ad tests to see what works for you and what’s doesn’t. It can be a lot to take in, so start by using Facebook’s Graph Search along with Audience Insights to discover the interests and preferred Pages of your target audience. From there, create ads centered around the majority of the interests and Pages liked among your audience.

For example, if most of your audience enjoys Game of Thrones, create an ad that focuses on Game of Thrones but relates it back to your indie studio. As another example, if you have a medieval indie game, you could easily create an ad that tells your audience, “Like Game of Thrones? Then you will love our game Dragon Sky.” Test it, see how many clicks your ad gets, and find out what works best.


Video is the content of choice

Many marketers are predicting that video is going to become the content of choice in 2015 – especially on Facebook. You have probably already seen the waves of Facebook video ads cropping up in your news feed, and it’s for good reason: Facebook is making a killing with video, so start using video ads. Creating video isn’t nearly as expensive as it used to be, either. Be creative, start with a basic 30-second video showcasing your indie studio, and create a Facebook ad out of it.


Advertise slowly

You may be thinking that just because you are starting to pay for Facebook ads, you have a lot of catching up to do. Don’t think like this – especially since this could cause you to spend a lot of money early on (and money you don’t need to spend at the moment). Think long-term with your Facebook ad campaign. Create an ad campaign that only costs you a few dollars per day, and over time, gradually create more ad campaigns and spend a little more each time. This will allow you to see which ad campaigns work better than others during the learning phase, and will ensure that you only create ad campaigns with the best reach possible.

Most importantly, ensure that your ads are relevant. Ensure that you are posting ads that your audience actually wants to see – it’s the only way you are going to get clickthroughs (and clickthroughs are a good thing).

Again, please read the full post sourced below. It’s full of awesome tips that you can use for your indie studio. Have any tips or questions about Facebook ads? Let us know in the comments below!

Source: Jsocial

2 Responses

    1. Thanks for the kind words – and most importantly, thank you for providing this great resource; I knew I had to share it with everybody when I read it :).

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