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9 Oct 2014

Indie Developers: Repurpose Your Blog Content For Social Media Purposes

If you haven’t been blogging and you are an indie developer, then stop what you are doing (or come to a suitable stopping point – we don’t want to get into the way of your work) and start a blog as soon as possible. We’ve discussed the benefits of blogging as an indie developer before and how it can benefit your indie studio, but what if you want to do something more with your blog content?

In other words: what if you want to repurpose your blog content?

It’s the topic of today’s post, and the always-awesome Social Media Examiner has some great tipis on repurposing blog content. We’re going to pass along a few of their ideas to you guys along with our thoughts to give you the best ways to repurpose that awesome blog content and breathe new life into it on social media.

Find strong content

First, find content that got a lot of traffic or positive comments. You can easily find this information of your blogging platform, so finding that nice, solid post shouldn’t take more than a few minutes. From there, read over the content and highlight any bits of information, quotes, lines of text, etc. that stand out to you.

Outline the content

Social Media Examiner has a great tip regarding outlining your past content to give you a stellar ‘snapshot’ of your content. For example, if you wrote a blog post regarding how to find bugs in your indie game, simply read it, detail the main ideas from the post, the things that stand out to you, and from there? You’ll have an outline you can use for posting new content on social media. It may be a little time consuming, but it works. And hey – you will find that one blog post can warrant a handful of new social media content!

Social Media Examiner also points out that you should consider creating an outline before you write your future blog posts. That way, you can have a plan of action for repurposing the content before the article is even finished! Great idea!

Repurpose your content properly

What do we mean by this? It’s simple, really: be aware of the norms of posting on various social media platforms.

For instance, on Twitter you only have 140 characters. Thus, you need to get your point across quickly, followed by a link to your blog post (if you prefer). You can either post quotes into your Twitter feed, useful statistics – anything that is eye-catching to your followers.

Treat Facebook in the same manner, but know that you have more than 140 characters to work with (a lot more, in fact). Feel free to include paragraphs of useful content if it is compelling enough, and don’t be afraid to attach a visual or two into your post.

As for Pinterest, your focus should be primarily on posting visuals and nothing more. Pinterest is a very visual social media platform, so posting images that get your message across should be your top priority on Pinterest. Consider these tools to make visual images for Pinterest (and other social networks for that matter).

Do you have any questions/comments about repurposing blog content for your social media platforms? Let us know in the comments below!

Source: Social Media Examiner

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