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8 Aug 2014

Free Tool Friday: Create Your Own Bundles With Itch.io

I had such a blast playing around with last week’s roguelike tool that I thought to myself, “hey! Why am I not giving you guys a neat, out-of-the-box tool every Friday?” Thus, Free Tool Friday is born; a weekly spotlight on a tool you can implement into your indie studio that you’ve probably never heard about.

This week’s tool is actually more of a service: but it has some serious potential. You may have heard of Itch.io – a service where you customers can download PC games indie developers have uploaded to their site. It costs absolutely nothing to use either, so it’s a great way to market your indie PC games even further.

But that’s beside the point. What’s so appealing about Itch.io is that you can actually create your own bundles for customers to purchase! If you have at least two games ready to be uploaded onto Itch.io, upload them, set a price, and you’re ready to go! From there, choose which of your indie games you want to be included in your bundle, dictate the minimum price for buying all of the items in your bundle, and you’re ready to go!

The folks over at Itch.io have included a helpful tutorial on their Tumblr page that you can find here. With the success of services such as Humble Bundle, players have proven they love buying bundles of games at discounted prices. It’s a great way to get more people than ever to try out your indie games, so give it a shot this weekend!

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