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5 Jun 2014

Using Vine to Improve Your Indie Studio’s Brand Awareness

If you have been reading the blog here at Game Academy this week (and if you haven’t, why not?!), then you probably saw that I wrote a post detailing the best mobile-friendly marketing tips for your indie studio. In the post, I discussed how using Vine is one of the best new ways to engage with your followers like never before, yet I noticed that there hasn’t been a post detailing how to use it properly here on Game Academy.

Well, that changes today. Vine is awesome, and it’s a great way to peel back the curtain to your indie studio and let your followers take a look at what you are working on. Here are some of the best ways to use Vine to improve your indie studio’s brand awareness.


You have six seconds

That’s it: six seconds to make an impression via video. Thus, you need to make certain that you are making the most of this limit. Think about what you can do in six seconds that will entice viewers to follow your brand and ultimately, buy your indie games. While you have six seconds, you can luckily start and stop the recording multiple times within those six seconds, meaning you do not have to merely record a six second clip in one shot.

This allows you to get creative about what you can record in six seconds. For example, recording a stop-motion video in six seconds will allow you to pack a lot more content in those short few seconds versus a one-shot video clip. Before and after clips are perfect for Vine, and if you want to showcase the difference between a prototype and a final product, you can do this with relative ease (plus, it allows you to show off how talented you are as an indie developer).

So get creative: fit as much stellar content as you can into your 6-second vine, and have fun!



You can also embed your vines onto other websites and blogs. Because the clips are so small, they can load almost instantly, allowing anyone to watch your vine instantaneously. Whether you want to post the vine on your own personal blog, a guest blog, or something else entirely, it’s simple to grab the embed code and post it on the site of choice.

Don’t forget to post your vines to social media! Vine has actually surpassed Instagram in shares on Twitter, making Vine worthy of your attention. Speaking of Twitter…


Designed for unique hashtags

You should be promoting your brand on-the-go (the basis of the post linked at the beginning of this post), which is the main idea behind vines in the first place. When recording a vine, the first place you should share your vine is on Twitter as they show up directly in the feeds of your followers. Thus, this makes it simple for them to watch the vine without having to click a link in the first place!

To take full advantage of the awesome integration between Vine and Twitter, create a unique hashtag for the vine. For example, if you are showing a behind-the-scenes video of the development of your upcoming indie game, you may want to consider using a hashtag #[studio name]behindthescenes or something  along those lines.


Ask players to send vines to you

Another great way to engage is by asking ordinary people (i.e. your players) to send vines to you with a chance of you posting the vine on your Twitter page. It’s a great way to show the world that you value your customers and the players that make your business possible. Ordinary people that see ordinary people like themselves in the spotlight of a brand creates a spark, and it makes them attracted to said brand even further.

Again, showcasing your fans is a great way to bring in additional fans. Showcase their vines whenever possible, and watch your indie studio benefit from the added exposure.


Be simple, be entertaining, have a purpose

Whether you want to announce that one of your indie game’s is on sale, has a release date, or something else related to your indie studio, remember:

  • Keep it simple
  • Be entertaining
  • Always have a purpose

Meet these three prerequisites with every vine, and your vines will improve your brand tremendously.


Have any questions, comments, or suggestions for using Vine to improve your indie studio’s brand awareness?  Let us know in the comments below!

3 Responses

  1. Great article as always Dusty!
    You have written a lot of great blog posts about how to promote an indie game on social platforms (like Vine, Facebook, Twitter, Instagram, etc…) for free.
    I was wondering if you could write an article specifically for paid campaigns.
    I have a marketing budget (about $20,000) for my upcoming indie game but I am not quite sure how to spend it in the best way possible. It would be wonderful if you can write an article for that.
    Thanks in advance!

    1. Thank you for the compliment Sevil! I will certainly write a post on paid campaigns; I’ve been thinking about covering the topic for a while, so now seems like the best time to do so. Look for it sometime this week!

  2. Many people say that the best way to spend your money is on Facebook install-ads. I hear that Twitter and Google are also coming up with Mobile Install ads very soon… Do you think this is the way to go?

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