Monitoring your online reputation is essential to your success as an indie developer. Without it, you are going to have no idea what people are saying about your indie studio, your indie games, and the like. In an industry in which reputation is vital to your success, it is imperative that you create a plan for responding to negative feedback (and positive feedback alike) while finding out how to improve your games and studio as a whole.
How can you do this? Use the following tools below to monitor what others are saying about you, and protect your online reputation from trolls and other individuals with malicious intent in the process.
If This, Then That (IFTTT) is quite intimidating at first glance, but it’s actually quite simple to use. Moreover, it’s ridiculously powerful, making it the perfect solution for monitoring your online reputation. Here’s how it works:
When you start using IFTTT, you have to create a ‘recipe’ by choosing a trigger (this) and an action (that). For example, you can create a recipe where every time you tweet (this), then your tweets will saved into a spreadsheet in Google Drive (that). Basically, you are creating cause and effect relationships between different applications (called ‘Channels’).
How can you use this for monitoring your online rep? It’s pretty simple. Create a recipe that will scan various RSS feeds of important gaming websites, and if your game/studio is mentioned, you will receive a daily email with the results!
You can also customize this recipe any way you wish as well. How powerful is that?
Want a straightforward way to monitor your online reputation? IceRocket is the tool for you. Simply type a term into the search box of IceRocket, choose a channel you want to search (such as Twitter, blogs, Facebook, or even all of them simultaneously), and you will be informed if your term has any hits. Moreover, you can even search posts via different authors, filter searches with certain hashtags, etc. It’s simple to use, but the amount of filters one can apply to each search? They’re vast and powerful.
The great thing about Social Mention is that it will return results that are based on social media buzz related to your indie studio. Giving you the option to monitor various websites in one location and even discover which keywords people are using when discussing your studio and games as a whole, it’s another tool that is quite powerful.
To use Social Mention, type your search term (or terms as the case may be) into the search box, then choose which channel you want to monitor (e.g. images, videos, blogs, etc.). from there, Social Mention will deliver the results to you, giving you the option to sort the results via time, date, and even source. It’s one of the most easy-to-use yet powerful online reputation tools out there, so give it a shot to see what others are saying about you!
The most expensive tool on this list (albeit a few inexpensive plans), Brand 24 is used by some of the top companies in the world and for good reason: it’s insanely powerful. With the ability to automatically detect negative opinions about your brand while giving you the option to respond to the negativity immediately, Brand 24 also allows you to monitor what the media and social media is saying about your studio, and more. If you can fit an online reputation tool into your studio’s budget, get Brand 24. Powerful, simple to use, and in many cases a godsend, it’s the go-to tool for the indie developer that is serious about protecting his/her reputation on the Web.
Do you have any tools you want to add to this list? Any questions/comments regarding online reputation? Let us know in the comments below!