We’ve discussed LinkedIna few times here at Game Academy, and it’s one of the social media spots you need to frequent regularly. Yet, what you may not know is that LinkedIn is actually a great place to share your content as well. Publishing blog posts, YouTube footage, and the like will help to build your reputation among your peers and also increase the exposure for your brand as well. What are some of the best ways to gain maximum exposure for your brand via LinkedIn? Here are a few tips that will put you right on track.
Publish content early in the week
Studies show that most content is shared on LinkedIn on Monday and Tuesday. What does that mean for you? It’s simple: share your content on only Monday and Tuesday of each week! Even if you posted a blog post that you think is awesome on Thursday, don’t share it until Monday or Tuesday. It’s as simple as that!
Share content that entices discussion
LinkedIn will showcase content based on the amount of likes, comments, views, and shares it gets. Thus, you need to ensure that every piece of content that you publish on LinkedIn is designed to create discussion. Don’t be afraid to write a post that may be controversial, either. Controversial subjects are great at starting a discussion – especially from those that disagree with you.
Also, end your content with an open-ended question that will invite readers to comment on your post, weighing in on their own experiences, providing questions/comments, or even advice. Again, it’s a great way to gain exposure for your brand as a whole.
Writing eye-catching headlines is always important, but it’s even more important for those that are using LinkedIn. Most LinkedIn members are quite busy, and they will only click on the content that is eye-catching/most interesting to them. Headlines such as ‘Five Examples Of’ or ‘Why You…’ are the most eye-catching because they tell the reader exactly what they can expect from the post. Thus, they will be more inclined to click on the content.
These types of headlines will also produce a bit of controversy too, leading to more discussion, more shares, likes, and more exposure to your brand. It’s a win/win for your brand, so ensure that you are using catchy headlines that will entice people to click, read, and share.
In the end, publishing content on LinkedIn isn’t any different from how you normally write blog posts for your development blog (and you are blogging, right?). You just have to be more attentive to publishing your content in such a way that people will not be able to resist not sharing it. The tips above will help you to do exactly that, so what are you waiting for? Use LinkedIn to your benefit and drive even more exposure to your brand!