Recently the Japanese game studio known as GungHo Online Entertainment released its financial data from last year. The report revealed that its hit mobile game Puzzle and Dragons contributed to 91% of the company’s $1.6 billion dollars worth of generated revenue for 2013 in the mobile sector.
GungHo has achieved an incredible amount of success over a brief period primarily due to their switch in focus from online and console games to developing mobile apps. The company is not new to the industry. The multiplatform publisher was launched in 1998 producing online and console games like the MMORPG Ragnarok Online and Dokuro available on Nintendo DS. GungHo Online Entertainment has expanded its reach through partnering with leading developers such as Gravity, Game Arts, and Acquire which also are subsidiaries of the firm.
Although currently Princess Punt, Freak Tower, and Puzzle and Dragons are the company’s only app games the data shows that $650 million of their generated sales derived from Apple’s App Store and $775 million was earned through Google Play.
Puzzle and Dragons has been a huge triumph for the company. The immensely popular free-to-play mobile game has dominated the charts in not only downloads but as one of the top grossing apps. Users seem to be addictive to the fantasy based brain teaser. During the game players are in charge of a team of monsters and must assist them as they explore numerous dungeons, collecting treasures, and facing off with a variety of sinister foes. The game integrates a mix of monster collecting, puzzler, and RPG gameplay but what makes so record-breaking is its ability to capitalize long term on in-app purchases with players.
The fact that the majority of GungHo Online’s earnings came from the Puzzle and Dragons franchise further verifies the potential in a successful app in the very lucrative mobile game industry.
(Source: IndieNavi )