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21 Nov 2014

Press Release Tools Every Indie Developer Should Consider

Writing an awesome press release is essential to spreading the word about your indie game, but sometimes you need a little help. On the last day of the work week, I want to focus on press releases and how to utilize them to improve your reach like never before. So let’s get to it!

Instant Press Release

If you have no idea how to write a press release – or you’re just not comfortable with writing one – Instant Press Release (IPR) from Duct Tape Marketing has you covered. Giving you the ability to create a press release that sells, all you have to do is follow the guide, cover all of your important details, and IPR will email you a copy of your press release for distribution. Fast and free, it’s one of the best ways to write a proper press release in a matter of moments.

Headline Analyzer

Perhaps you want to write your own press release, but you want to be 100% certain that the headline is attention-grabbing. Enter Advanced Marketing Institute’s Headline Analyzer: a unique engine that actually grades your headline on its overall marketing value and even what type of emotion it will arise out of your audience. Simply select the proper category, plug in your headline (20 word max), and from there? Headline Analyzer will tell you the rest. If you write your own press releases, you need this tool.


Submitting your press releases to service such as PRWeb can be expensive. If you want to submit your press release for others to find for absolutely free, consider Pressitt. Allowing you to create your own, specialized press release using the service itself, users can create their press releases (called ‘social media releases’ on Pressitt) onto the service then have it distributed to the community. It’s a great addition to your indie game marketing game plan, so give it a shot today!

Do you have any press release tools worth mentioning? Let us know in the comments below!

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