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23 Jan 2014

Expand Your Brand With PopAppStore

Game developers may have a second revenue channel through merchandising. A new turnkey service and Finnish outfit called PopAppStore has launched allowing game companies to further brand their games with cool merchandise.

Unlike other traditional methods which require businesses to set up a website, order stock, and fulfill incoming orders, PopAppStore does the work for you.

The company launched at the Mobile Games Forum 2014 with popular app titles like Hill Climb Racing and Badland. It’s also funded by Logonet Group, the same company that manages product-based marketing for major businesses such as Nokia, ExxonMobil, and Hard Rock Café. Logonet Group has logistics hubs spread across the globe from Asia to the USA providing guaranteed global coverage. PopAppStore is backed by investment fund Vision+ also which often promotes connections with developers. With all of the funding that this start-up has received it has a solid foundation for growth.

Developers can join forces and upsell to their true fans with maintenance free merchandising. PopAppStore can create branded t-shirts, mugs, and even game specific items for any game studio looking to further their brand.

CEO Lauri Hulkko said, “The developers want to sell merchandise, the fans want to show their colors and now we are able to bridge that gap.”

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