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22 Sep 2014

Pitching Your Indie Game to Apple

I found an interesting article when browsing around this morning that has to be one of the easiest, straight-forward, and no-nonsense methods for pitching your indie game to Apple. We’ve mentioned one of our past posts, pitching your game to the media more times than I can count (mainly because it’s a very informative article), but when pitching your indie game to Apple, it’s an entirely different ballgame. Below are a few tips the minds over at Game Brokerage recommend you do to get on Apple’s radar and hopefully become featured on the App Store (we’ve also included a few of our own tips)!

The approach

Game Brokerage states that pitching to Apple starts with the approach – especially since Apple is always searching for apps that will uniquely use their hardware and software in a neat manner. This means that if you really want to win the favor of Apple and increase the odds of your indie game being featured in the App Store, you need to design your indie game around a mechanic that will take advantage of the iOS platform in a way that has never been done before.

If you are between projects, now is actually the perfect time to design and develop a game that takes advantage of iOS, as the new iPhone 6/6 Plus just launched a few days ago. The App review team is looking for apps that take advantage of the slew of new features on the iPhone 6/Plus. Moreover, iOS 8 also has a ton of new features. Consider designing an indie game around one of the new features.

Game Brokerage also states that in addition to designing the approach, you need to ensure the user interface of your indie game is on par with the best-selling apps in the App Store and make certain that it’s immediately addictive.

Tell your story

Game Brokerage believes that when it comes to the actual pitch, you need to tell a great story. This means leaving an impression that will last (i.e. the App review team will have your indie game in the back of their minds long after they have looked over other app submissions). To do this, you need to carefully create a story about the overall development process. What’s the point of the game? Where did you get your ideas for the game? When did you come up with the idea for the game? Why did you development the game? Who is a part of your team? How do you hope this game inspires other indie developers?

Essentially, answer the:

  • Who
  • What
  • When
  • Where
  • Why
  • How

formula for telling a great story. Game Brokerage states that you should also read the story to at least five different people that did not have anything to do with the development of your indie game. However, I recommend you go a little further and read it to at least 10: five app-savvy individuals and five ordinary people. This way, you can craft a compelling story that will appease two different (and important) demographics.

Finally, shoot Apple an email

After you have created the ideal indie game and story, it’s time to finally pitch your game via email. This is the easy part since you’ve planned everything this far. Ensure you have your information for your app review contact details clearly stated in iTunes Connect before emailing the app review team. From there? Simply shoot an email to or, include your pitch that you crafted in the second step, and play the waiting game.

That’s it! Do you have any tips or questions about pitching your indie game to the app review team? Let us know in the comments below!

Source: Game Brokerage

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