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2 Jun 2014

Mobile-Friendly Marketing Tips For Your Indie Studio

Think about this for a moment. Of all the followers in your social media networks and the readers that visit your blog/dev diary, how many of them primarily use a mobile device? Probably a considerable amount, right? Now consider this for a moment: what are you doing to connect with these mobile users? If you’re like most people, probably nothing – but hey, that’s okay! Consider implementing these tips below to connect with your mobile users (in addition to your desktop users, of course), and ensure you are reaching the most people possible!


Make your blog mobile-friendly

Take a look at your dev diary/blog and notice how well it reads on a mobile device. Does it leave much to be desired? If so, it’s mandatory that you make it more user-friendly. Depending on your website’s platform, you may be able to use a theme that will allow your entire site to be mobile-friendly, but if you really want to optimize it for success? Consider hiring someone to develop the best mobile-friendly site possible.

Our past post on Outsourcing the Game Development Process will help you to perfectly hire and find the right candidate for the job.

If you decide to use a theme instead of hiring a professional, ensure that your entire site can load in four seconds or less. People are inpatient when it comes to loading content on a mobile device. If it’s taking way too long to load your site, nobody is going to stick around. To optimize your site, try to reduce image dimensions, files that need to be downloaded when loading the site, etc.

If this seems like too much to take in, again, hire a professional.


When updating, keep your mobile users in mind

You probably have a smartphone with social media apps installed on your device. When you get an update from a brand you are following, what occurs when they post a new update? You probably get a push notification to your mobile device, right? Now what would happen if the brand began posting the same update across multiple social networks? If you are following the brand on every social network, you would get duplicate messages multiple times a day.

This occurs more often than you would think, and it will force many of your followers to stop following you altogether. That’s why you need to keep your mobile users in mind (and believe me, there’s a lot of them). Instead of posting the same message on every social network, post unique messages to each platform. To make things easier, use a post scheduling tool such as Buffer to schedule posts to each of your social networking sites throughout each day.


Monitor your mentions wherever you are

Do you know what you would do if you were away from your office for the day and a ton of people started complaining about your indie studio? You would want to put an end to the problem before it spiraled out of control, right? But how would you even know there was a problem in the first place?

That’s where a social listening tool such as Mention comes into play. Giving you the ability to monitor various social channels wherever you are by filtering sources and creating alerts, this gives you the option to know exactly what is being said about your indie studio no matter where you are at the moment.

It may not sound like a big deal right now, but when you consider that you are able to respond to any question or complaint from anyone that mentions your indie studio (even if it isn’t targeted directly to your username), it’s a pretty powerful tactic to have in your marketing toolbox.


Start using Vine and Instagram. Today.

The next generation of social media is going to be primarily mobile (my opinion, anyway). Get on the bandwagon and start using Vine and Instagram today to engage with your followers like never before. We’ve mentioned how to use Instagram to improve brand awareness, but haven’t touched on using Vine to improve your brand (more on that in a later post). Long story short: use these mobile-fueled social networks now, and reap the benefits later.


Do you have any other mobile-friendly tips for getting the most out of your social media marketing efforts? Let us know in the comments below!

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