We have discussed the importance of using LinkedIn to improve your brand’s awareness recently, and for good reason: LinkedIn’s rank is so awesome, that you are going to increase your indie studio’s visibility merely by using the platform on a regular basis! It’s one of the best places to frequent if you are serious about improving your brand awareness (and you should be). Without further ado, here are some of the best LinkedIn power tips you need to put into practice today!
Take advantage of sponsored updates
If you are posting updates, posts, and sharing links on LinkedIn regularly (and you should be), then you need to consider using sponsored updates regularly as well. The reason? By using sponsored updates, your content is more likely to be seen by some of the top influencers in indie gaming on LinkedIn (and believe me – they’re there).
The trick to using LinkedIn regularly is to come across as an expert in your field (again, indie gaming), and by using these sponsored updates? You will expose your indie studio to other experts that are not in your network. It’s a great way to grow your network while ensuring that more people than ever are aware of your indie studio and games.
Participate in discussion groups
Another method for ensuring you come across as an expert is to partake in discussion groups. Although you will find that many people spam these discussion groups with content that benefits only themselves (i.e. doesn’t add any value to the reader), you can provide actual value to members of a discussion group by offering advice, starting discussion, and so on.
Be pleasant. Get to know people in indie gaming-related discussion groups (and there are a ton on LinkedIn, too) and start conversations that will actually be valuable to readers. By being helpful (there’s that word again) and adding to discussions, readers are going to be more enticed to check out your indie studio and games.
“Who is this guy/gal? An indie developer? He/she must know what he/she is talking about. I’ll check them out.”
By being helpful – especially in discussion groups – that’s the thought process that is going to go through the minds of readers. Moral of this tip? Be helpful on LinkedIn!
Tag important connections in your posts
Once you make important connections by networking on LinkedIn, you can start to tag them in relevant posts. Get to know them on a professional level by chatting with them on a regular basis (one of our tips from another LinkedIn-fueled post), and once you do? You can tag them in posts that are relatable to their professional career. For example, if you write a post that includes quotes from veteran indie developers on how to make the best indie game possible, tag every person that gave a quote in the post.
The professionals you tagged? They will likely share your post as well, and this content will be seen by people in their network and so on (which will improve your brand awareness tremendously). What happens when you tag important people? You guessed it: you are going to be showcased to a ton of extra people, thus increasing awareness even further.
LinkedIn is one of the most powerful platforms you can use for marketing your brand for a reason: nearly every professional – no matter how known or obscure – is on LinkedIn nowadays. It’s a place that is ripe for marketing your brand to the masses, so use these power tips as soon as possible.
Have any questions or comments for using LinkedIn to market your indie studio? Let us know in the comments below!