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27 May 2014

What to Know After Your Successful Kickstarter Campaign

Yesterday, I wrote an article detailing how to choose the best funding goal for your Kickstarter campaign. It’s worth checking out if you haven’t, as it will definitely help you to decide which goal is best for your Kickstarter campaign. From there (if you market correctly), you will hopefully find your Kickstarter campaign fully funded.

But that’s only part of the battle. Once a Kickstarter campaign is fully funded, the fight isn’t over. Obviously, you have to continue developing your game, but what else should you expect after the success of your Kickstarter campaign? Here are a few of the many things you will definitely encounter after your indie game has been crowdfunded.

 

Payments

After your Kickstarter campaign is fully funded, you can expect to receive your funds within 14 days via Amazon payments. From there, you can withdraw your funds into your account and use them as you prefer (of course, you need to use these funds responsibly).

 

Backers bombarding you with questions

Look, it’s to be expected. With your backers now knowing that your project is going to be a reality (and because they have invested into your project), they are now going to be more interested than ever to know what comes next. That means they are going to be asking you questions about a potential release date, when their backer rewards will arrive, when they will receive any new relevant information, if they are going to get to play the alpha/beta versions of the game, and more.

Be aware: you will have to keep your backers in the loop for the rest of the life of your indie game’s project. Keep them all in the loop with regular updates. I know, it’s yet another task you have to do in the development of your indie game, but it’s one of the tradeoffs of asking ordinary people to invest in your indie game’s project.

 

Keep your backers happy – always

There is nothing worse than an angry mob of backers that want answers (and they want them now). It is crucial that you keep your backers happy at all times, and the best way to do this is to:

a)      Again, keep them in the loop about what’s happening with your indie game. Ensure you update them on the progress regularly.

b)      Show evidence that progress is indeed being made.

In other words: don’t let your backers feel for a moment that you are taking advantage of their generosity and cheating them out an experience they believed in. I’ll give you an example: I backed an indie game a little over a year ago that fortunately met its goal. Long story short: there have only been a handful of updates since then, and the alpha that was supposed to arrive to backers last fall? It just arrived last month and played worse than it probably should have.

Now, delays happen. That’s a given and it’s something no one can help. Even so, it is imperative that you keep your backers in the loop at all times. If anything is going to be delayed, tell them the moment you find out for yourself. Treat your backers as members of the development team, because in a way, they are.

 

Hiring people that can do their jobs better than you can

In yesterday’s post, I mentioned that you should choose a goal that includes the costs of extra fees (shipping, manufacturing, taxes, etc.). This gives you the luxury to hire professionals that are better at doing their job than you. What does this mean? For example, if you need to ship 500 custom action figures to your backers, then you need to hire a company that will take care of the shipping for you. This means finding a company for the right price, researching and finding out if they are trustworthy, etc.

Moreover, now is the time to aggressively market your indie game. I’ve mentioned them before, and I’ll mention them once again. Evolve PR is an awesome PR firm that every indie developer should consider contacting – no and’s, if’s, or but’s. They work within your budget and do some awesome work, so start there.

Any other jobs that need to be done but you are not good at? Again, consider hiring a professional that will do the job right. Your backers are depending on you, so hire the right people for the job.

 

Have any comments, questions, or suggestions? Let us know in the comments below!

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