Creating original content was huge last year, but in 2015? It’s practically mandatory. 2015 is going to be the year in which brands stop being just ‘brands’ and start becoming publishers. From creating video content to blog posts to podcasts and beyond, creating original, helpful, and regular content is going to go a long way in promoting your brand this year.
With that being said, what’s the point of creating original content if nobody is going to see it? That’s where the always awesome marketing resource Social Media Examiner comes into play. These guys have provided a few awesome tools designed to extend the reach of your original content – and with 2015 just now getting underway, it’s the perfect time to start using them. Get a leg-up on the competition by using the tools mentioned below, and make 2015 the year you go all-in with original content.
Writing blog posts? Post them on these sites
The best way to extend the reach of your blog posts (and videos in this case) is to repost them on appropriate sites that rank well. BizSugar is a great place to start, as it’s a site that allows small business owners to share and discover content tailored to entrepreneurs (i.e. you). The community then votes on the most helpful and best content of the week, which could result in a ton of exposure for your indie studio.
As we’ve stated before, LinkedIn is a powerful way to get more eyes on your indie studio. Consider writing a unique blog post for LinkedIn between 500 and 1500 words, but ensure it’s helpful to entrepreneurs as well (i.e. posts about productivity always performs well on LinkedIn).
If you don’t mind paying a few bucks a month, consider subscribing to ExploreB2B and posting small-biz-focused content there.
Connecting with indie developers that will influence your brand
Social Media Examiner also mentions that BuzzStream is a great tool for reaching out to influencers and promoting your content. It allows you to pitch your ideas and content to other influencers, discover which influencers you should be targeting, and beyond. It’s a lot like LinkedIn with a primary focus on extending your brand and helping you to find people that can help you to grow your indie studio. It’s a service I’ve never heard of until today, but from the sound of it, it’s awesome. It isn’t free, but if you can fit it into your budget, give it a shot.
Schedule ahead of time
The best way to extend the reach of your content is to plan ahead. This means using a tool like Buffer to schedule updates across your indie studio’s social media platforms. Feel free to retweet your content multiple times per day as well. Buzz Blogger mentions that Guy Kawasaki (or Apple fame) retweets his original content four times per day at eight hours apart to ensure that everyone (regardless of their time zone) is able to see his content. Follow his example for the best results.
Have any questions or comments about extending the reach of your indie studio’s original content? Let us know in the comments below!