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28 Jan 2015

Indie Game Marketing: The Importance Of Your Indie Studio’s Story

Every brand needs to have a story – and your indie studio is no different. Whether you want to tell the origin story of how you started your indie studio or you want to tell a story about how you came up with the idea for your latest indie game, it’s important to tell your story. Not only does this add personality to your indie studio, but it can also result in more sales than ever before. The best brands on social media are personable, and the tales they tell are relatable to everyone. Which brings us to our first point:

Your story must be relatable

When Google tells their story, they don’t describe what it has been like to be one of the world’s most powerful companies for years. Their customers cannot relate; thus, it isn’t interesting to them. Rather, their story involves the humble beginning of Google, the dreams they had in the beginning, and what it took for them to get where they are today.

We all have dreams. By hearing a story about how ordinary people started out with only their dreams and used them to create something amazing, that’s much more compelling to the masses than telling a story to brag about your success. The keyword here is relatability: if your story –whatever that may be – can be relatable to the average Joe’s of the world, you’re telling your story correctly.

Relatable stories brings customers and businesses closer together

Adding a human touch to your indie studio is a sure-fire way to ensure that your customers feel closer than ever to your brand. If your story is relatable to them on a personal level, they are more likely to support your brand than ever before. People want to support brands that feel personable to them. Nobody likes supporting a brand that feels like a faceless, emotionless machine that is interested in only earning profits. But if your story reminds them that there are real people just like them trying to earn a living by serving them, the chances your target audience will buy your games and support you long-term will increase exponentially.

This also increases the odds of more sales

As stated, personable stories related to your indie studio will increase dramatically. Especially if your target audience feels like they are making a difference by supporting you, they are more likely to purchase your games. Just make sure your games are good: otherwise, they’re going to feel like they were taken for a fool. Unfortunately, launch woes do happen, which presents its own challenges of keeping your customers happy.

You know, that’s a great topic for this week. Expect it tomorrow.

In the end, a personable story about your indie studio can mean the difference between selling a few games and selling a lot of games while dually creating a group of diehard customers. Do you have any questions or comments? Let us know in the comments below!

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