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24 Sep 2014

Indie Developers: Use Social Media in Your PR Efforts

Yesterday, we discussed the ways to increase the buzz of your indie game. I urge you to check it out if you haven’t (and the companion post linked within), as it’s chock full of great tips for indie developers. Consider a few of them, and you will be on your way to getting people talking about your indie game.

It reminded me of an article I read a little over a week ago that explained how to combine your social media activity with publication relations(PR) tactics in order to share your brand’s story instead of waiting on the media to talk about you. The article also provides a few tactics you can use to achieve this as well. Here’s some of the ones that jumped out at me:

Create social media campaigns around your customer’s stories

If you have received some praise from your customers, then you need to tell the world about it. Have they told you how they enjoy your indie games and/or customer service? Create a campaign around these customers! Here’s an idea:

Interview them and ask them to describe why they enjoy your indie studio so much. Take the audio, place it into a video(complete with a slideshow, animation, your gameplay footage, etc.), and upload it to YouTube. Share this video (and other videos like it) with your follows on your favorite social media channels, and show people that not only do you make solid indie games, but you also provide fantastic experiences!

Go a little further…

Alternatively, you can ask them to record themselves on a webcam and send the video footage to you for the campaign as well. It’s a great way to show the world that not only do you value your customers, but they are also happy with what you bring to them!

Provide your opinion when breaking news happens

I don’t have to tell you that there has been a ton of controversy in the gaming industry this year. Every week, it seems like there is another controversy brewing its ugly head, and while it’s unfortunate, it’s a great opportunity for indie developers to offer their expert opinions on the matters.

We’ve discussed the importance of coming across as an expert countless times here at Game Academy, so we’re going to stress this tip again. Furthermore, we urge you to give your opinion – let’s rephrase that – your carefully thought-out opinion on the matters at hand. Your customers look up to you whether you believe it or not, and they want to see you as an expert on the industry. Be that expert, and provide real-time opinions on matters in the industry.

Go a little further, too: ask your customers their opinions on industry-related news. This will show that you value their opinion and want to hear what they have to say. A win/win for both parties, and a great way to create your own good PR via social media for your indie studio.

Have any questions or tips? Let us know in the comments below!

Source: Social Media Examiner

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