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8 Aug 2014

Increasing the Visibility of Your Indie Studio’s Older YouTube Videos

If you have older YouTube videos that are not getting as many views as you would prefer, then you need to keep reading. For those that use YouTube to upload videos to market your brand (if you’re not using YouTube, this post is a great launching pad), you have undoubtedly noticed that over time your videos stop getting hits and become virtually worthless. Luckily, this doesn’t have to be the case.

It’s possible to breathe new life into your YouTube videos, and it starts with the helpful tips below.

 

Start at the beginning: identify your keywords

One of the main reasons why your older videos may have stalled is because your keywords are not as strong as they should be. One of the best ways to change this is by using the free keyword suggestion tool over at Ubersuggest. By simply typing in ‘indie games,’ I found a ton of keywords that people are searching for, such as:

  • Indie Games 2014.
  • Indie Games Free.
  • Indie Games Xbox One.
  • Indie Games for Mac.
  • Indie Games PS4.
  • Indie Games PC.
  • Indie Games on Steam.
  • Indie Games iOS
  • Indie Games iPad
  • Indie Games Android

 

Etc., etc., etc.

The best part? These are all actual search queries!

Insert relevant keywords into the title, description, and tags of the videos that haven’t been doing so hot.

 

Tell your viewers what they need to do

In other words, include a ‘call to action’ in your videos. Every video needs to tell viewers exactly what you want them to do after the video ends. One of the best ways to display a call to action? By advertising on YouTube via a customized banner ad complete with information that will inform viewers where to go and what you are selling. You can sign up to advertise on YouTube here – and be sure to include this ad on each of your videos!

It’s crucial that you also include your domain address in the description of your videos as well. It’s a simple step that only takes a few seconds per video, so make it a habit today.

Finally, include annotations. They are helpful in getting viewers to subscribe to your channel, like the video they are watching, and view your next video. It’s great if you want to show various aspects of your indie game’s gameplay footage, as you can literally create a ‘chain’ of videos in a series together so your viewers can watch the whole thing without having to search for them!

It’s also a great way to highlight older, relevant videos on your newest videos. Try it!

 

Transcribe your videos

Now I know what you’re thinking: “why would I do that?”

The answer? Because YouTube will index every word you say and insert it into its search algorithms!

Now, this technique will save some time – but it’s well worth it in the end. You can either transcribe your videos yourself, outsource someone on Elance, Odesk, or even Fiverr. Copy the transcriptions into a text file, log into your YouTube account, select ‘Edit Captions’ above your video, allow the text and audio to be synced (it should take just a few moments) and follow the on-screen instructions.

A little time consuming? Yes – but it will work wonders for giving your brand extra linkjuice so your YouTube videos can be found easier than ever.

 

Have any tips for getting more views for your YouTube videos? Let us know in the comments below!

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