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2 Jul 2014

Improve Your Rank in YouTube Search Results

What’s the second largest search engine in the world? It isn’t Bing nor is it Yahoo. Rather, it’s YouTube. With over 30-million visitors to YouTube every single day, it pays to be at the top for specific keywords on YouTube. With a few quick tips, you could significantly increase the rank of your YouTube videos and thus improve your brand awareness in the process. Here are a few quick tips for improving your rank on YouTube.


Tip #1: Choose the best keywords

This is an obvious tip, but it’s the foundation for ranking well on YouTube (and other search engines such as Google and even the App Store). The trick is to find the best keywords for your videos – and unfortunately, ranking for terms such as ‘indie gaming’ and ‘indie developer’ isn’t going to cut it anymore. There’s too much competition, so the trick is to find keywords that are relevant but do not have a lot of competition.

Luckily, YouTube has a keyword tool that will show you which keywords do not have a lot of competition. Choose these keywords (about 10 of them) and include them in your video. From there, you will rank higher for these keywords than other, more competitive keywords.


Tip #2: Include as much information as possible

In addition to including about 10 keywords, you also need to include the following:

  • Video category
  • Shoot location
  • Video content
  • Names of anyone that appears in the video

This is added information that will increase the odds of your videos appearing in search results. Remember: a video with as much information as possible will improve the chances of your videos being seen (and increase the odds of your indie studio being discovered by a potential customer).


Tip #3: Keyword in titles – always

Your video should always tell viewers what they can expect in one of your videos. For example, if you are posting a video with gameplay footage of your latest game, then it should tell the viewer exactly what they will be seeing (e.g. [Insert Name of Title] – First Look at Gameplay Footage).

You should also place the main keyword you want to rank for in the title as well. For example, if you wanted to rank for indie gaming (not suggested, but we’ll use it as an example), the title of the video could be Indie Gaming: [Insert Name of Title] – First Look at Gameplay Footage.


What does this tell the viewer? It’s simple:

  • It’s footage of an indie game.
  • The name of the game.
  • This is a first look at the game’s gameplay.

Simple, yet effective.


Tip #4: Include keywords in the description

In the video’s description, insert important keywords into the content – and make it sound natural! This is important because if your description has keywords shoved into the content and it reads unnaturally, you are at risk of increasing the rank of your video(s) and you may even lose rank! It’s called keyword stuffing, and it’s a practice you should avoid at all costs.

Be sure to include a link to your website in the description as well – it will improve the rank of your main website in the process!


Tip #5: Customize your video’s thumbnail

Finally, you need to customize your video’s thumbnail every time. Sure, YouTube includes a default thumbnail when uploading your video, but these are always grainy and don’t actually tell the viewer what they can expect.

Create a thumbnail for your video that details what the video is actually all about. Thumbnails should include a 1280×720 resolution along with a 16:9 aspect ratio.

Take a look at some of the most popular YouTube channels and look at their video thumbnails. Notice how they look simple yet clearly tell the viewer what the video is about. Follow their example and do the same for your videos.


By using these tips, you are going to ensure that your YouTube videos are working for your brand and increasing the odds that your videos are seen by more people than ever before. Do you have any questions or comments about improving video rankings on YouTube? Let us know in the comments below!

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