We talk a lot about using YouTube to market your indie studio here at Game Academy, and for good reason: it’s one of the most widely used search engines in the world. That’s right: YouTube isn’t only useful for watching endless videos of kittens playing with yarn (yarn they’re not supposed to be getting into). It’s literally its own search engine, and if you want to be found it makes sense to have some sort of presence on YouTube.
What can you do to be found easier than ever on YouTube? We’ve discussed YouTube power tips before, but what about if you are just beginning to promote your brand on YouTube? Then you need to start from the beginning – and that’s where today’s post comes into play. Here is what you need to know about the first steps to promoting your indie studio on YouTube.
The bare essentials
The first step to promoting your indie studio’s brand on YouTube is to fill out the bare essentials. Describe what your indie studio’s channel is all about by explaining who you are, what exactly you do (it’s also a great opportunity to share your indie studio’s personal story), and the type of content you will be posting on the channel’s ‘About Page.’ When describing your indie studio, be sure to use appropriate keywords related to your indie studio and indie gaming in general. For example, if you develop only adventure games, you may want to use the keyword ‘indie adventure games’ somewhere in the profile so your channel is more likely to be found when someone types this into YouTube’s search field.
In the ‘About Page,’ post links to other areas on the Web where your indie studio is active. Facebook, Twitter, LinkedIn, especially your studio’s personal website – it’s all fair game.
When someone clicks on your channel for the very first time, the first thing they need to see is a subscriber trailer detailing what your brand is all about. This video needs to be short, but must tell the viewer exactly what they can expect from your channel. If you plan to release videos on a schedule (e.g. once a week), mention when new videos will be posted at the end of the trailer.
The beginning of every video needs to be graced with your channel name, a neat tagline, and most importantly, your indie studio’s logo. Ensure that you post your logo as often as possible on your channel too: from your channel’s cover photo to your thumbnail to the end of every video. Engrain your logo into the minds of your viewers, so when they see the logo, they automatically recognize the brand it represents (you should do this on all your social media pages as well).
Take advantage of your video’s description
The beauty of the description field on YouTube is that it can be used to plug anything. Mention a brief description of every video you attach, and at the bottom, list all of the places viewers can follow your brand on social media, the URL of your website, store pages to all of your games, and so on. Additionally, be sure to include Calls to Action (CTA’s) in your videos as well via annotations. For example, if you want your followers to subscribe to your channel or visit a store page to purchase your game, use annotations to drive this point home!
As you can see, these are the first few steps to branding yourself on YouTube. Nevertheless, these steps are crucial and will create a foundation for YouTube success. Do you have any additional questions or comments? Let us know in the comments below!