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3 Jun 2014

Ensure Your Mobile Game is Accepted on the App Store

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Believe it or not, but every mobile game that is submitted to Apple isn’t automatically approved. It may indeed be hard to believe that with hundreds of thousands of apps littering the App Store that Apple routinely denies certain apps from entering the realm of the App Store, but it happens. The chances of this happening with your mobile game is probably relatively low, but even so, you need to prep your mobile game to easily pass Apple’s test so it can be available on the App Store as quickly as possible.

Are there a few tips you can use to make certain that your mobile game is accepted the first time around on the App Store? Absolutely! Here are a few of them.


Pro Tip: Get friendly with an employee in the App Store division of Apple

We’ve discussed LinkedIn many times here at Game Academy, and this is a case in which the most popular social network for professionals comes into play yet again. By finding a few individuals that work in the App Store division of Apple on LinkedIn, you can contact them directly, ask for advice on how to ensure your mobile game is approved easily, and so on.

The name of the game here is to just be friendly with them. Get to know them (and others in the App Store division), communicate with them regularly (without being a bother, of course), and develop a friendship. In other words, network! After all, that’s one of the main purposes behind LinkedIn.


Ensure every little thing just works

Your mobile game needs to run flawlessly before submitting it to the App Store. That means no crashes, no hangups, etc. It needs to run perfectly, and if you have been playtesting your indie game appropriately, this shouldn’t be a problem.

You also need to ensure the little things you wouldn’t think about check out as well. For example, your icon images must be a certain dimension (120×120 for iPhone, 152×152 for iPad) and you must have two different icon images if you offer both a premium and lite version of your mobile game.


Keep the core game simple

At least at first. To ensure that your mobile game is approved as quickly as possible, consider releasing your mobile game without all of the bells and whistles in the beginning. Implement these features into the mobile game later down the road. Not only will this ensure that less things will go wrong with your mobile game, but it will dually ensure that it’s easy for your mobile game to be approved.

Besides, you don’t want to release all of your features at once, right? Keep some of your awesome yet non-essential features for your mobile game on a leash at the moment, and release them in future updates later down the road. It’s truly a win/win scenario.


Above all, follow the rules

Kind of a no-brainer, but believe me: Apple has some crazy, weird guidelines that you have to abide by. Moreover, the guidelines are not as straightforward as they should be, meaning you may have to use your best judgment in some instances. Thus, that’s another reason why it pays to find a contact in the App Store division of Apple via LinkedIn.

Read them carefully, and ensure that no aspect of your mobile game violates any of the guidelines because they will reject the game! Apple has more than enough mobile games hitting the App Store, and the reality of it all is that they will be perfectly fine without your mobile game on their App Store. Again, abide by their guidelines, and your mobile game should be set up for approval.


Do you have any additional tips or any questions? Let us know in the comments below!

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