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27 Jun 2014

Content Marketing: Use These Free Tools to Promote Your Brand Visually

If you have been reading some of my posts over the last month, then you will know that I often discuss how to use visuals to increase brand awareness. There’s a reason for this, and it’s quite simple: using images on social media is becoming a more lucrative way to gain exposure than ever before. The best part? You don’t have to be a graphic designer to use these visuals to stand out either thanks to the following simple-to-use tools.

 

Easelly

Are you jealous of the brands that are using infographics to gain exposure? You should be. Infographics are not only the hottest form of content marketing at the moment, but they also make it simple for readers to obtain a load of information in an easy-to-follow manner. In a sense, they bring important data to life – not to mention they’re quite easy on the eyes as well.

Unfortunately, designing an awesome infographic can be stressful if you have never done it before. But that’s where Easelly comes in. Providing users with a load of free (and affordable) options , Easelly makes it simple to create infographics that rival the most professional infographics floating around social media. Merely drag and drop to create your infographic, then fill in the details – it’s as simple as that!

 

Slidely

Alternatively, you can use slideshows to increase brand awareness – another tactic that is gaining traction lately. No, we’re not talking about PowerPoint presentations here. Instead, we’re talking about creating awesome video slideshows using images for your indie game.

And that’s where Slidely comes in.

Slideshows are great in that they allow you to simply add a few photos/videos, include a filter to the slideshow, choose ideal background music, and there you have it! A slideshow that is easily shareable on nearly every social media platform. Moreover, you can even add them to your website, making this a perfect way to introduce followers to your indie games.

 

Canva

Whether you want to create a new Facebook cover photo or even images that followers will want to repin on Pinterest, Canva is the tool for you. Especially if you are not a professional graphic designer (and even if you are – this will save you a ton of time), Canva makes it simple to create top-quality images that can easily be shareable over and over again. Offering free images, the ability to upload your own, or to purchase professional stock photos for only $1 an image, Canva gives you the opportunity to produce quality images despite having zero graphic design skills.

Using images to market your brand isn’t going away any time soon. This type of marketing  has dominated 2014 and it’s going to be around for the foreseeable future, so do yourself a favor: use its popularity to your benefit and use these amazing tools today. I guarantee you will be glad you did!

 

Have any tips or questions about these tools? Have a suggestion for other tools? Let us know in the comments below!

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