In an era in which social media is king, it can be easy to forget that you need a website to promote your indie studio and your games. Websites are still relevant, and although they may feel outdated, there is no better hub for information than a well laid-out website. The best part? An awesome website can also lead to more sales than ever!
How can you keep your visitors from leaving and sticking around to learn more about your indie game? Keep reading to find out!
Allow visitors to see your game in-action in seconds
You only have a few seconds to grab your visitor’s attention. If the visitor does not see anything worthy of clicking as soon as your homepage loads, they are almost certainly going to log off and go somewhere else. Why wouldn’t they? If there doesn’t seem like a reason to stick around, they’re leaving – it’s as simple as that!
To combat this, you need to ensure that the viewer sees information they can click on immediately after the home page loads. You can do this via an embedded trailer that is short but accurately shows off exactly what your indie game is all about. Alternatively, you can also just embed a few high-res images that showcase your indie game in action. Whatever you can do to grab the viewer’s attention and make them take notice of your indie game, do it the moment your homepage loads!
Ability to buy the game anywhere in seconds
Are you proud of your indie game’s low price? Then it needs to be displayed via a widget on your homepage the moment the page is loaded! The visitor needs to be able to click on the widget and purchase your indie game in a matter of seconds from the platform of their choice. Are you selling your indie game on the Google Play store? Steam? The Humble Store? Feature it on your homepage and position it so it’s easily seen and clickable without any scrolling whatsoever!
Go a little bit further, too. Whenever your indie game(s) is on sale, show this on your widgets if possible. You need to alert visitors that if they purchase your indie game, not only are they buying an awesome game (as evidenced in the first point), but they are also buying an awesome game at a discounted price. In other words, give them as many reasons as possible to buy your indie game!
Less is more
How many websites have you visited that tried to be flashy and impressive? Way too many, probably. Less is more. Visitors are hungry for websites that are minimal, attractive, and simple to browse versus websites that look like they were made using only Flash. Simplicity is king when it comes to developing your website. If you want a perfect example, check out the official website for FTL: Faster Than Light. The trailer needs to be higher up the page, but other than that? It’s simplistic, full of awesome information, and looks beautiful!
Have any questions or comments regarding the components of a successful indie website? Let us know in the comments below!