The mobile advertising network known as Appnext has recently announced the release of its new Ad SDK specifically geared towards Android developers. The SDK was created to increase click-through rates and eCPMS to give Android devs that have attempted but failed to boost their ad revenue the opportunity to earn the same amount of money for downloads that iOS developers generate with their apps.
It’s expected to triple the ad-click-through rates and eCPMS of currently placed ad units by allowing developers to combine eye-catching full screen solo ads with bigger install buttons promoting higher user engagement. These ads will also feature a “Send by Email” preference, which permits users to send advertised app download links directly to their inbox to review and download at a later date.
With an estimated 2,500 Android developers are already testing out the new SDK and so far it’s received some promising results. Companies like Advanced Tiny Lab are using the ads on their app Precision Driving 3D and receiving a boost in revenue.
Owner of Advanced Tiny Lab, Piotr Klimko stated, “Appnext’s new SDK is generating three times the revenue we previously generated with Appnext. The new Appnext ad units are generating more revenue than any of our other Android ad units.”
There’s also a native ad API that has been introduced to assist Android devs in the process of creating native ads for extra streams of revenue. These ads can be tweaked to compliment an app’s particular layout or color themes. A developer will have the ability to form ads that fit perfectly within game messages and leaderboards, which can be used to suggest related apps.
The earning potential for this new SDK, does look promising for Android devs who often have gotten the short end of the development stick in the past. In a recent statement founder of Appnext, Elad Natanson stated, “From what we’re seeing, our new SDK is enabling Android developers to earn ad revenue equal to iOS developers.”